I’m an experienced content strategist and writer specializing in marketing content that drives pipeline.

I lead strategies that help companies increase Google rankings, AI search visibility, and organic traffic. I believe the best content generates brand awareness and trust by reaching the right audiences with content that speaks to their challenges and how to solve them.

I have a proven track record in developing and executing impactful content strategies. At Netgain, I owned the organic search channel and increased traffic by 97%. During my time at Twilio, I drove over 4 million organic sessions to the Twilio and SendGrid blogs. While at FareHarbor, I wrote and edited content for client websites, developed content for an educational B2B resource, and managed five blogs for travel destination websites.

When I’m not tracking SEO rankings, refining a sentence, or talking about horror movies, you can find me in the kitchen making (or eating) cake.